Swarovski is well-known in the world as the world's leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. The company was formed in 1895 by Daniel Swarovski, a bohemian inventor and visionary businessman. Swarovski comprises two major businesses; one producing and selling crystal elements to the industry and the other creating design-driven finished products. Highlighting the creativity that lies at the heart of the company, Swarovski's own brand lines of accessories, jewelry and eyewear are sold through more than 2,200 retail outlets worldwide.